EDITION at Fashion Exposed Sydney

 

I am getting very excited about being part of Fashion Exposed, a large tradeshow for fashion apparel, shoes, handbags and jewellery at the Sydney Exhibition Centre. I will be there as part of the Debut section! In Debut there are 10 designers chosen from all over Australia. It will be a great opportunity to meet people and get some quality stockists for EDITION. At the moment I am busily trying to work out logistics with a steamer, collection, mirror, chair, lookbooks and posters, getting to Sydney! It is all very nerve racking but I know it will be worth it. I will post lots of photos of how it all looks.

Behind the scenes of the FASHFEST commercial

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Last night I was lucky enough to be invited to bring some of my garments for the filming of a commercial for FASHFEST.

 

FASHFEST is a fashion event that is going to be held in Canberra from the 1st-4th May, with 4 parades presenting local designers collections. With the amazing support of ZOO Advertising the whole event is coming together thanks to Clint and Andrea Hutchinson.

 

The commercial that was shot last night should air in Canberra on Win in the next month! The night was really fun and I enjoyed seeing the whole process. The 6 models were all stunning, will be great to see them on the catwalk again in May. Form Hair from Kingston did an amazing job interpreting the hair to fit with the garments and makeup was equally beautiful! Looking forward to seeing the final cut.

Behind the scenes of Until we arrive collection

 

 

On Saturday I did a shoot for my latest collection Until we Arrive. This was the collection that I showed at the Aus Grads Fashion Week and am going to present at the Fashion Debut tradeshow in Sydney, so I needed great photos! I worked with such a great team which made the day stress free. Katie van den Bos did such an amazing job modelling at the shoot, she is so professional and interacts so beautifully with Edition garments. Kent Marcus always amazes me with how he interprets a location, I love how raw his images are. Hayley Boyle did a fantastic job as always on hair and makeup. I went for quite an androgynous look which I think worked well!

Website up!

I have been busy working on a new website for the past few weeks and it is almost finished. I am very happy with how it has turned out. I still need to scan in press bits and pieces so ignore that tab, but besides that it is ready to go. Please check it out!

www.editionalicesutton.com

This is the first post in 2013 and I am excited for a busy year. I have just found out I will be one of ten designers participating in the Debut section of the tradeshow Fashion Exposed in Sydney. Lets hope this is the start of something exciting!

Preparing at the moment for my photoshoot next weekend!

Until we Arrive collection at AGFW

 

 

These are some beautiful photos from photographer Domonic Spagnolo of my collection 'Until we Arrive' that I presented in Sydney at the Carriageworks at the end of November for the AGFW.

 

I am happy with the collection and how it looks on the catwalk. I would have loved to work more with the models to pose and interact with the garments in the way I had imagined, but I guess this is all part of letting go of some of the control at a large fashion event. I wish the models could have all had the same shoes!

 

This collection is the most commercial collection I have created; I still created every garment using zero waste Selvedge 2 Selvedge pattern making. Although instead of using all sustainable fabrics, the materials used are a combination of silk, wool, cotton and polyester with the majority of the collection being stretch to make it highly wearable.

 

Until we Arrive is inspired by the journey of the Bogong moths each year. In particular the landscapes they inhabit, such as the Australian Alps and around the Canberra region. The transformation of the moths physical form during its lifecycle has inspired the stories in the collection. Above all the collection's shapes are inspired by a combination of creating wearable garments and how that works with my zero waste pattern making system.

 

Alice

Australian Graduates Fashion Week

 

http://vimeo.com/53987797

 

 

So excited to be part of the Australian Graduates Fashion Week in Sydney this weekend! Check out the video, the EDITION garment is the red dress, when the model is moving it looks best. I am so nervous to see what it is going to be like. To send my collection off to Sydney was horrible. I am hoping I can get the models to interact with the garments but I dont know if that will happen!

 

Alice 

Consider what you wear shoot at GAD

 

 

 

 

 

A scary part of being a designer is letting go of your garments and letting another person style it. For me this is exciting as it shows how other people respond to EDITION garments, but it also means losing control which can be very scary especially because I was not able to be there on the day. Kate Shaw who organised all of Fashionably Early at GAD thought that a great way to wrap up the exhibition would be to do a Consider what you wear with the garments that we presented at the Fashionably Early parade with the Gold and Silversmithing students. The final photos are a little wacky, which is what I expected! But they are fun and I like a more relaxed approach to my garments as fashion can sometimes become a little serious. These images inspire me to approach photoshots in new ways.

Photographer: Andrew Sikorski - Art Artelier

Fashionably Early Canberra Parade

 

These are the professional photos of the parade, I love how the movement in my garments has been captured. During the whole parade the models were constantly interacting with the garments to catch the light on Nellie People's jewellery pieces which would have made it hard to get such beautiful pictures!

 

Photographer: Andrew Sikorski - Art Artelier

Models: Lauren Cooper, Rowena Schoo and Kate Cooper

Fashionably Early Canberra at GAD

 

A few images from Fashionably Early Canberra of the garments I presented in collaboration with Nellie Peoples from ANU Gold and Silversmithing. The collection that Nellie and I presented looked at the roles of jewellery and garments. The way in which traditionally a garment is made and then the jewellery is added was a boundary we wanted to overcome through our collaboration. Our idea was to create a total look in which the garment and jewellery piece would interact in new ways to force their roles to change. The jewellery pieces act as though they are a growth on the garment slowly taking over and controlling it. Playing with the weight of the metal and the weight of the fabric, the total looks were only realised once the jewellery pieces and garments were connected.

Images from the photoshoot of all the garments from all designers will be avaliable soon and I will share them. Not a typical photoshoot so will be amazing to see the final results!

 

Alice