Saturday, 23 February 2013

EDITION at Fashion Exposed Sydney

I am getting very excited about being part of Fashion Exposed, a large tradeshow for fashion apparel, shoes, handbags and jewellery at the Sydney Exhibition Centre. I will be there as part of the Debut section! In Debut there are 10 designers chosen from all over Australia. It will be a great opportunity to meet people and get some quality stockists for EDITION. At the moment I am busily trying to work out logistics with a steamer, collection, mirror, chair, lookbooks and posters, getting to Sydney! It is all very nerve racking but I know it will be worth it. I will post lots of photos of how it all looks.

Monday, 11 February 2013

Behind the scenes of the FASHFEST commercial


Last night I was lucky enough to be invited to bring some of my garments for the filming of a commercial for FASHFEST.
FASHFEST is a fashion event that is going to be held in Canberra from the 1st-4th May, with 4 parades presenting local designers collections. With the amazing support of ZOO Advertising the whole event is coming together thanks to Clint and Andrea Hutchinson.
The commercial that was shot last night should air in Canberra on Win in the next month! The night was really fun and I enjoyed seeing the whole process. The 6 models were all stunning, will be great to see them on the catwalk again in May. Form Hair from Kingston did an amazing job interpreting the hair to fit with the garments and makeup was equally beautiful! Looking forward to seeing the final cut.

Sunday, 3 February 2013

Behind the scenes of Until we arrive collection


On Saturday I did a shoot for my latest collection Until we Arrive. This was the collection that I showed at the Aus Grads Fashion Week and am going to present at the Fashion Debut tradeshow in Sydney, so I needed great photos! I worked with such a great team which made the day stress free. Katie van den Bos did such an amazing job modelling at the shoot, she is so professional and interacts so beautifully with Edition garments. Kent Marcus always amazes me with how he interprets a location, I love how raw his images are. Hayley Boyle did a fantastic job as always on hair and makeup. I went for quite an androgynous look which I think worked well!