Behind the scenes of the FASHFEST commercial

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Last night I was lucky enough to be invited to bring some of my garments for the filming of a commercial for FASHFEST.

 

FASHFEST is a fashion event that is going to be held in Canberra from the 1st-4th May, with 4 parades presenting local designers collections. With the amazing support of ZOO Advertising the whole event is coming together thanks to Clint and Andrea Hutchinson.

 

The commercial that was shot last night should air in Canberra on Win in the next month! The night was really fun and I enjoyed seeing the whole process. The 6 models were all stunning, will be great to see them on the catwalk again in May. Form Hair from Kingston did an amazing job interpreting the hair to fit with the garments and makeup was equally beautiful! Looking forward to seeing the final cut.

Behind the scenes of the Selvedge 2 Selvedge film

Behind the scene photos of the film on Friday. We were so lucky to have the fantastic skills of Kent Marcus filming, Katie van den Bos modelling, Natalia Pastor with makeup and Amanda Fletcher with hair. Everything came together really well with the concept that Amy and I developed and how Kent interpreted this into film. The collaborative way we worked together was great. The concept for the film began with us creating the different stages of a garment and then this was related to Katie evolving as she discovered her environment, showing how the garment evolves. We surprisingly had great weather! Once Kent has made the final edit on the film we will have it up.