Monday, 2 July 2012

Behind the scenes of the EDITION shoot - Uncover











On Saturday I did a shoot for my new lookbook with the wonderful Robert Coppa. His photographs are so beautiful and he understands my garments. Katie was amazing as always, she moves perfectly! Natalia was fantastic with the makeup creating the perfect wine coloured lip I was after. Hayley did such a great job with the hair, making Katie's hair the perfect mix of crazy cat lady and stunning model!

The concept for the shoot started with the word 'uncover' looking at the ideas typically associated with fashion and how sustainable practices can uncover a new way of thinking about garments. Each piece is multi functional and works well to layer with the other garments. All pieces are made with zero waste, Selvedge 2 Selvedge pattern making. Every piece is made with 100% Merino Wool sustainably made in NZ so it feels so soft.

Final images coming soon!
Alice

Photographer | Robert Coppa
Model | Katie van den Bos
Makeup | Natalia Pastor
Hair | Hayley Boyle

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